TACKLING THE EVOLVING CHINESE MARKET
NZ Story recently carried out comprehensive country perception research
entitled “How does China see New Zealand”. A combination of consumer focus
groups and in-depth consultations with business leaders were conducted in
Beijing and Shanghai.
Come and hear Nathan Farmer from Big Picture Research share the learnings about the Chinese market, starting with how Chinese consumers and businesses leaders see themselves and the implications for New Zealand exporters. We then looked at how they perceive New Zealand, key points to remember when doing business there, how to create persuasive messaging and sector specific considerations for trade.
TUESDAY 9 APRIL
7:30am - 9:00am
The Northern Club, 19 Princes Street, Auckland 1010.